By the End of This Course, You'll Have the Clarity, Confidence, and Systems to Build a Profitable Coaching Business

✅ Learn powerful coaching techniques to help any client reach their potential

✅ Confidently define your coaching niche and ideal client

✅ Create an authentic marketing strategy that attracts your ideal clients

✅ Set up scalable systems to save time and grow your business without having to hustle 24/7 (including content flywheels and value ladders)

✅ Develop a premium coaching offer that delivers incredible results and positions you as the go-to authority in your niche

Start Getting Clients ASAP

Here are just a few examples of the results students are getting after applying concepts from the course...

Who is This Course For?

Perfect for Your Busy Schedule

Don't have time to spend 5 weeks attending live classes that are scheduled at terrible times in your timezone?

Awesome!

Because this course is completely self-paced.

It's full of video and text modules, plus exercises to help you apply the concepts.

So you can fit the course into your busy schedule:

• Watch a recording at lunch.
• Listen to a lesson on your morning run.
• Practice an exercise while sitting at your favorite coffee shop.

This course fits around your life.

Not the other way around.

What You Get...

Video recordings, written content, and practical exercises to help you hone your skills. 

Total watch time: 5 hours, 45 minutes.

Total core modules: 45

*Plus hours of bonus content including past office hour recordings, build challenges, and more!

SECTION 1

Laying the Foundation for Success

Before you can start coaching, you need to understand its foundations, including:

✅ The Psychology of Coaching

✅ Which is Which? Coaching vs. Consultation vs. Therapy

✅ Why Do People Hire a Coach?

✅ The Biggest Mistake New Coaches Make

✅ Dealing with Imposter Syndrome

With these foundations in place, you're ready to start building your coaching skills!

SECTION 2

Basic Skills: Mastering the Fundamentals

What's the main difference between mediocre coaches and the greatest in the world?

World-class coaches spend decades honing the fundamentals, including:

✅ Laying the Foundation of the Coaching Relationship by Creating Psychological Safety

✅ How to Ask Questions That Foster Deep Insight

✅ What Most People Get Wrong About Active Listening

✅ Finding Leverage to Help Get Your Clients Overcome Ambivalence and Take Action

✅ How to Think Like a Scientist and Stop Making Assumptions

✅ Identifying Blind Spots Holding You Back as a Coach

✅ Learning to Operate in the Grey

✅ Avoiding Rigidity and Learning to Adapt

✅ Leveraging Pattern Recognition to Help Your Client Connect the Dots

✅ The Art of Collaboration

Once you've got these down, you're ready to move on to the next level of coaching!

SECTION 3

Intermediate Skills: The Business of Coaching

You've developed the raw skills of how to coach. Now it's time to learn the skills to become a coach, including:

✅ Combining Fundamentals to Develop Fluidity

✅ How to Land Your First Few Clients

✅ Choosing the Right CRM

✅ When Should You Create A Contract?

✅ Pricing: Targeting Clients Who Can Afford Your Rates

✅ Positioning: Clarifying What Kind of Coach You Want To Be, Who You Help, and How You Help Them

✅ Dissecting Effective Discovery Calls

✅ Understanding What Your Clients Actually Want From Coaching

Once you've put these skills into practice, it's time to start making a name for yourself...

SECTION 4

Advanced Skills: Becoming World-Class

By now, you know how to be an effective coach. But you need a few more skills to become a world-class coach, including:

✅ How to Create Frameworks and Mental Models For Your Clients

✅ Building a Value Ladder: 1:1, Group Coaching, Courses, Products, and More

 ✅ How Great Coaches Attract Opportunities To Themselves

✅ Permissionless Approaches to Coaching

✅ Building Your Content Ecosystem To Attract Opportunities 24/7/365

✅ How to Become The Best In The World At What You Do

With all these skills in place, you're ready to go out and make a name for yourself as a world-class coach.

Congratulations!

SECTION 5

Bonus Content

✅ [Bonus Challenge] Craft Your Core Offer

✅ [Bonus Challenge] Building Your First Digital Product

✅ Breakdowns of My Frameworks & How I Use Them

✅ AI Prompts to Level Up Your Content & Business

✅ 15 High-Impact Questions to Ask Your Clients

 ✅ Special Considerations for Therapists

✅ Recommended Resources

Developed by A Clinical Psychologist and Executive Coach

Hey, I'm Dr. Corey Wilks

I've coached VC-backed founders, CEOs, 7-figure creators, and bootstrapped entrepreneurs across industries (AI, CPG, tech, media, etc.).

You may have seen me on Smart Passive Income with Pat Flynn, Modern Wisdom with Chris Williamson, or The Pathless Path with Paul Millerd. 

I believe too many people die regretting not having done more with their lives.

Time is our most precious resource—it’s the one thing we can never get more of once it’s gone.

Everything I do is about helping founders, leaders, and entrepreneurs like you reach their potential and make the most of the time they have left.

And I've worked with companies and communities like:

• David Perell's Write of Passage
• Jay Clouse's Creator Science Lab
• Justin Moore's Brand Deal Wizard
• Tim Stoddart's Copyblogger Academy
• Ali Abdaal's Part-Time YouTuber Academy
• Tiago Forte's Building a Second Brain Community

I'm also a contributor for Psychology Today, where hundreds of thousands of people around the world have read my content exploring the psychology of human flourishing, fulfillment, and what gets in our way.

I also write a free newsletter, where I explore the psychology of how to succeed in life and business.

I’ve spent the last 16+ years studying psychology and helping people overcome obstacles, reach their potential, and build a fulfilling life and thriving business.

I'd love to help you do the same. 

Imagine Waking Up to Notifications Like These

These are real, because they're some of mine. Between coaching, courses, and other programs you can build as a coach, your income is truly limitless.

But it took me months of trial and error, making every mistake in the book, and wasting so much time, energy, and money to get there.

In fact, I went close to 4 months where I made $0 trying to figure all this out (and I have the white hairs to prove it).

Building your own successful coaching business that supports your ideal lifestyle is overwhelming, confusing, and veiled in mystery because no one talks about what it really takes to make it work.

Which is why I've put the best of everything I've learned into this course, so you can get similar (or hopefully better) results in a fraction of the time.

I know it's possible, because I've already helped countless people do it.

And I'd love to help you do the same.

Why Do People Pay So Much For Coaching?

Because working with a world-class coach has an average ROI of 500%-700%.

Anyone can coach.

But few do it well.

High-performers and ambitious entrepreneurs hire coaches to help them:

• Reach their potential
• Prioritize what matters
• Get out of their own way
• Communicate more effectively
• Set and achieve meaningful goals
• Improve their emotional intelligence
• Remove bottlenecks in their business
• Balance long-term vision with short-term execution
• Be more effective with their time, energy, and attention
• Develop the courage to do work that resonates with them
• Make better high-leverage decisions and overcome analysis paralysis
• Overcome limiting beliefs and self-sabotaging behaviors holding them back

Fundamentally, coaching is about facilitating transformation by leveraging human psychology to help people reach their potential.

If you can learn to help them do this, they'll pay top dollar.

It's not about price. It's about ROI.

And high-performers are ready to invest in a world-class coach.

But you have to help people get world-class results before you can charge world-class prices.

And to help people get world-class results, you have to learn world-class strategies.

That's where this course comes in...

You Can Earn a Full-Time Income Working 2-3 Hours Per Week

I grew up super poor in rural Appalachia. Like, food stamps and public housing poor.

My family always told me, "Use your brain, not your body," because so many people in my town had broken their bodies doing manual labor jobs.

So when I got into college, I thought all my problems would be solved.

But after I got a bachelors degree in psychology, I realized my degree opened exactly zero doors for a better future.

So I went back to school.

After I spent 12 years and $200,000 getting my doctorate, I worked in the medical field doing therapy.

Through some hard negotiations, I eventually got my salary up to $93,000 a year—high for the therapy field, and more than anyone in my family had ever made.

That's around $45/hour.

I thought I'd finally "made it."

But it meant spending 40 hours of my life every week drowning in bureaucratic red tape, jumping through insurance hoops, dealing with incompetent bosses, and obeying bullshit dress codes like wearing khakis and a polo (I fucking hate khakis).

And the worst part? I was only allowed to help people survive, to become "subclinical." Because as soon as they were feeling well "enough," their insurance provider would stop covering therapy. 

So I could never help them flourish or build a more fulfilling life.

I felt trapped by a steady paycheck and job security.

Then 2020 happened and I got an email from my boss...

In 30 days, I'd be fired.

I was doing remote telehealth, but my employer decided everyone had to come back into the office (despite, you know, the pandemic...).

Since my position was fully remote, and I'd moved away, my job was on the chopping block.

I'd spent 12 years of my life and $200,000 in student loan debt to make $45/hour in a high-demand field that had all-but-guaranteed job security.

And that job security was gone.

To make it worse, I couldn't get another job because of how backward therapy licensure works. It would've taken me 4-6 months to get relicensed in the state I was living in.

I couldn't wait that long to make money, but I had no idea what to do with my life.

How could I use my skills now, if I couldn't do therapy anymore?

Then I came across an article about becoming a coach.

Coaching seemed to have everything I'd been missing from my work, so I took some courses and started my own coaching practice.

I started off slow and cheap, then steadily made a name for myself and increased my rates.

Now, as a coach, my rate is ~$875/hour.

That's 19 times what I made as a well-paid therapist.

I coach clients all over the world, from the comfort of my home.

No more long commutes, excruciating small talk at lunch with gossiping coworkers, or bullshit meetings that could've been an email.

Do I work 40 hours a week coaching?

Absolutely not.

I can work 2 hours as a coach and make almost the same I did working 40 hours a week doing therapy:

• 40 hours a week doing therapy at $45/hour was $1,800/week.
• 2 hours a week doing coaching at ~$875/hour is $1,750/week.

For every hour I coach, I free up 20 hours I used to have to spend working for someone else.

I can:

• Read
• Write
• Coach more
• Take a road trip
• Go to the gym and lift or train BJJ
• Create courses to scale my income
• Spend more time with my loved ones

Coaching allows me to help people flourish—to thrive, instead of just survive—and do it on my terms.

No bureaucratic red tape, jumping through insurance hoops, dealing with incompetent bosses, or wearing fucking khakis.

I don't feel trapped as a coach. 

I'm finally free.

And you can be, too—with the right skills and strategies.

Which is why I created this course.

There are no hacks or shortcuts to becoming a world-class coach, but there are best practices.

I put the best of everything I've learned over the last 15+ years as a psychologist and executive coach into this course, so you can become a world-class coach and finally feel free, too.

And you don't have to spend $200,000 or over a decade of your life before you can start applying them.

What would you do with an extra 38 hours each week?

Because I know what I do:

Whatever I want. 

Stop Waiting for "Some Day" to Start Coaching

How many times have you sat around daydreaming about having the freedom to control your schedule, build a business doing meaningful work that supports your lifestyle, and make the most of the time you have left?

 But, for some reason, you keep telling yourself:

• "Someday, I'll start tapping into my potential."
• "Someday, I'll build a business that supports a life where I feel free every single day."
• "Someday, I'll stop procrastinating on taking action toward aligning my life and business with what matters most."

Here's a cold hard fact of life:

One day, you'll be out of "somedays."

This is why my right tattoo sleeve is dedicated to the Stoic concept of memento mori. It means "remember you will die." It's a reminder to make the most of the time we have left and use our mortality as a motivator to live fully.

To turn "someday" into "today."

Right now, while we still have it.

Because time is our most precious resource. Why spend it letting fear keep us stuck doing unfulfilling work?

Two years ago, I almost died.

As I laid in the hospital bed waiting to be transferred for the life-saving procedure, not knowing if I'd live to see the morning, I asked myself, "If this had been my last week alive, am I satisfied with how I spent my time?"

Thankfully, my answer was "yes." But a few weeks before that fateful night, it would've been "no."

I'd recently left an unfulfilling career and started down the path of being a solopreneur and content creator. I struggled with self-doubt, self-sabotaging behaviors, and had no idea how to make my ideal life a reality.

But I refused to spend my entire life in mediocrity, doing unfulfilling work, and letting fear hold me back from reaching my potential.

Over time, I've developed the clarity, strategy, and accountability to make it happen. 

Every single day since that fateful night has felt like I'm living fully, doing work that resonates with me and positively impacts the world, and allows me to support my lifestyle and my loved ones.

Because one day, I'll be out of "somedays."

Every week since that fateful night, I ask myself the same question: "If this had been my last week alive, am I satisfied with how I spent my time?"

Because one day, it will have been my last week alive.

With my last breath, I want to honestly be able to say, "YES."

And coaching makes it possible for me, and it can make it possible for you, too.